O Boticário presented an interactive experience to showcase the devastating impact of non-recycled waste. The brand shared eye-opening statistics on the amount of plastic waste produced globally, using powerful data.
Our challenge was to build this experience, visualizing the data through 3D elements that represented familiar environments entirely covered in plastic waste.
At the end of the experience, users were invited to calculate the amount of plastic waste they and their families produce each year.
The project was also adapted for mobile, featuring an additional interactive element using the phone's camera.
AGENCY: SOKO
CLIENT: O Boticário