In partnership with Sportv, we had the pleasure of developing the ‘Álbum de Campeão’ app, a virtual sticker album featuring athletes from the Tokyo 2020 Olympics and Paralympics!
The album included most of the Brazilian athletes, and collecting their virtual stickers became an event in itself, with users able to track the leaderboard of top collectors in real time through the app.
In addition to its strong social media presence, the ‘Álbum de Campeão’ received daily promotion on ‘Ohayo Tokyo,’ a special program created to follow the 2020 Olympics and Paralympics.
AGENCY: Doubleleft
CLIENT: Sportv