Neural

Spotify

Neural

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ABOUT

Through lyrics, manuscripts, and poems left by Sabotage, the production of a new song followed five key stages: configuring and training a neural network; forming a group of family and friends of the artist to validate the machine-generated phrases; simultaneously, rapper Helião from the group RZO worked on creating the new track; finalizing the lyrics; and, finally, bringing the song into the studio.

Additionally, the entire creative process was documented in a film, available on the platform's Facebook page in Brazil.

CREDITS

AGENCY: CUBOCC

CLIENT: Spotify