During the Tokyo 2020 Olympics, the BOT 4% was active on Twitter, sharing women’s sports news with every interaction or mention of the campaign tags.
In addition to the technology behind BOT 4%, we developed a standardized manager for the overall configuration of the campaign.
This tool allowed for the inclusion of keywords that served as the Bot’s base, as well as the registration of the most relevant news updates.
AGENCY: SOKO
CLIENT: Vivo